The European Cyclo-Cross Championships took place at the Autotron in Rosmalen on 7 and 8 November 2020. Simac was the main sponsor of this European Championship. Due to the corona measures, the public was not welcome, which created a special atmosphere. Fortunately, all TV broadcasts went ahead, which was of course very pleasant for us as a sponsor.
Simac was also one of the most important sponsors in 2018. The experiences gained were so good that we took the role of main sponsor at the European Cyclo-Cross Championships 2020. The Netherlands and Belgium are geographically important countries for Simac. Sponsorship of this European Championship offers us plenty of promotion in both Dutch and Belgian media. As a result, this event increases our brand awareness considerably.
We made two videos of both Saturday and Sunday that give an impression of the event.