Simac Ladies Tour

Simac is the new main sponsor of the Holland Ladies Tour. The race will therefore be held from 24 to 29 August 2021 under the name Simac Ladies Tour.

Eric van Schagen (CEO Simac Techniek NV) and Thijs Rondhuis (director Courage Events) have signed an agreement whereby Simac will act in 2021 as main sponsor and namesake of the Simac Ladies Tour, the only multi-day UCI Women's World Tour race in the Benelux. There is an option to extend the agreement for another two years.

Eric van Schagen: “At Simac we have been closely involved in cycling for many years. On the one hand as namesake of the amateur classic Simac Omloop der Kempen. And on the other hand through our sponsorship of the last two editions of the European Cyclo-Cross Championships in the Netherlands in 2018 and 2020 and the European Track Cycling Championships in 2019 in Apeldoorn. Just when we were looking for opportunities to further propagate our ambitions, contact with the Ladies Tour was established. This turned out to be a good match almost immediately. We therefore have confidence in a good cooperation and are convinced that this sponsorship will make an important contribution to our brand awareness in the Benelux. ”

Thijs Rondhuis of Courage Events was waiting in these uncertain times due to COVID-19 to find a new main sponsor. "The situation is uncertain as a result of the pandemic, the cancellation of the 2020 edition did not help either. But on the other hand, everyone can see how women's cycling is booming. In some competitions the women nowadays get more exposure than the men, the public embraces the attacking style of driving. Immediately after the first contacts with Simac, a good feeling arose. The international character of Simac, coupled with the no-nonsense attitude of a well-run family business, gave us the confidence that this would be the ideal partner for the further growth of the Simac Ladies Tour."