The European Track Cycling Championships were held in Apeldoorn from 6 to 20 October. Simac was one of the sponsors of this wonderful event.
At Simac we have a clear relationship with cycling. For years we have been the main sponsor and name giver of the Simac Omloop der Kempen, a cycling race at the highest amateur level. And last year we were involved in the European Cyclo-Cross Championships in Rosmalen. The next two years we are the main sponsor of the cyclo-crosses organized by the Grand Prix of Brabant foundation. But track cycling was completely new to us.
Due to the loss of the cyclocross this year, there was room for sponsoring the European Championship track cycling. As a sponsor we were present with boarding next to the track and with our logo on the back wall at the award ceremonies. Moreover, we were present on Thursday and Friday nights with a number of guests. They could enjoy a great event with a special ambiance. The organization is tight, the competitions follow each other in rapid succession and the tension often increases quickly. In short, great to be part of this.
Watch a short video below for an impression.